marketing

What’s in a name? According to the results of the 2008 School Library Journal Job Satisfaction Survey, at least $10,000. As seen in the chart, the average salary for “teacher librarians” in the survey was $10,000 more than the average for “library media specialists” and $15,000 higher than “school librarians.”
While it would be nice [...]

Peggy Barber, formerly a marketing/communication person with ALA is here at the Rochester Regional Library Council this morning helping us explore marketing for libraries. Her focus is on marketing as a team sport.
The discussion is starting with a diagram of a pyramid showing our potential user base. At the bottom are suspects (people who [...]

Boolean operators like AND, OR, and NOT can be very useful when you are trying to expand or narrow a search query. Those three little words can be a bit trickier when used in other conversations, however. Take for instance, my continuing discussion with some vendors who just don’t seem to understand my use of [...]

What is the brand, i.e. the identity, of your school library? If you had to define your school library through that classic SAT example of selecting its opposite, could you? Seth Godin, that genius of marketing and other ideas, had some excellent thoughts today about opposites:
The opposite of Starbucks is Dunkin Donuts.
Not an independent [...]

John walks into your library looking for a book on southern grey flying squirrels for his animal report. No problem, you think – I can handle this. After gently explaining that you don’t happen to have a book called The Southern Grey Flying Squirrel, you go into information location mode and think about your possibilities [...]